Sunday
Jul182010
Old Spice Man
Sunday, July 18, 2010
In case you missed all the buzz floating around the internet this week, Old Spice did a viral marketing push where the Old Spice Man posted personal response videos to users who tweeted comments to him. Some were celebrities and influential people, others average tweeters, and even a robot.
I discovered the campaign when one of my co-workers tweeted that the Old Spice Man had sent a get well video to Kevin Rose (he's been down with pneumonia). It went on for two days, with over a hundred videos produced and posted on their youtube channel.
Keeping up with the internet buzz is pretty much our job at Revision3, so fittingly The Digg Reel did an episode about Old Spice Man & did an informal poll of the office ladies involving a blindfold and a sniff test. -- Quick, what is the first thing this scent reminds you of? -- Check out what my co-workers and I came up with:
And for giggles, here is the final video entry of the campaign. Enjoy.
I discovered the campaign when one of my co-workers tweeted that the Old Spice Man had sent a get well video to Kevin Rose (he's been down with pneumonia). It went on for two days, with over a hundred videos produced and posted on their youtube channel.
Keeping up with the internet buzz is pretty much our job at Revision3, so fittingly The Digg Reel did an episode about Old Spice Man & did an informal poll of the office ladies involving a blindfold and a sniff test. -- Quick, what is the first thing this scent reminds you of? -- Check out what my co-workers and I came up with:
And for giggles, here is the final video entry of the campaign. Enjoy.
Lauren Magistro | in Humor | tagged Advertising, Kevin Rose, Old Spice, Old Spice Man | Share Article 
Reader Comments (1)
we've included the reply to the actual article,we are able to make the purchase anyway having exchanging links