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Entries in Advertising (2)

Sunday
Oct022011

Jarritos Luchador Phantom @ Revision3

One of our newest sponsors at Revision3, Jarritos, has launched a US-targeted campaign for their glass-bottle Mexican sodas. The creative for the campaign is pretty cheeky and fun, joking "We aren't from here." You can check out the NY Times article, in which they actually call out Rev3 as one of their partners. 

And the most entertaining part of the campaign, for me at least, is I produced and starred in the custom ad we shot for an episode of Diggnation. Here's me ambushing the Revision3 office with sugary, colorful goodness:

You can check out their site for more funny videos.

Sunday
Jul182010

Old Spice Man

In case you missed all the buzz floating around the internet this week, Old Spice did a viral marketing push where the Old Spice Man posted personal response videos to users who tweeted comments to him. Some were celebrities and influential people, others average tweeters, and even a robot.

I discovered the campaign when one of my co-workers tweeted that the Old Spice Man had sent a get well video to Kevin Rose (he's been down with pneumonia). It went on for two days, with over a hundred videos produced and posted on their youtube channel.

Keeping up with the internet buzz is pretty much our job at Revision3, so fittingly The Digg Reel did an episode about Old Spice Man & did an informal poll of the office ladies involving a blindfold and a sniff test. -- Quick, what is the first thing this scent reminds you of? -- Check out what my co-workers and I came up with:



And for giggles, here is the final video entry of the campaign. Enjoy.